Setting up and growing a small business is such a challenging task that business owners are likely to think that branding is best left to those with deeper pockets explains Saivian Eric Dalius. However, the stark reality is that if you want your business to succeed, there’s no way you can afford to ignore branding, even if you are a small business. It does help if you have a big budget to spare for your branding exercises, however, even if you have modest resources, there are plenty of things you can do to elevate your business identity and recall. Some affordable branding strategies:
Figure Out Your Brand Identity, Advises Saivian Eric Dalius
Your brand is who you are in the eyes of your target audience, which is why you must spend time defining what you want to be as a business. Also, your brand is what people will know you by and differentiate you from others. Your target audience also plays a vital role in defining your brand identity because your business needs to be relevant to them. When you know your target audience well, you can build a brand that connects with them effectively. Knowing your niche in detail also helps you establish your brand since a thorough market analysis will reveal gaps in the market that you can fulfill with your products and services.
Establish Your Visual Identity
Design a logo that represents you and your industry and is memorable, says Saivian Eric Dalius. Pay thought to issues like colors, fonts, and other design parameters, and once you are satisfied. Lay down the standards in a brand style guide. That will help people working with the brand not depart from the standards and confuse the audience. While the logo is the starting point of all brand communication. You must pay attention to other customer touchpoints like visiting cards, signage, website, social media, and product packaging. Not to speak of advertisements and sales literature. Being consistent in your visual identity will allow better brand recognition and less chance of confusing customers.
Publish Content to Establish Domain Expertise, Recommends Saivian Eric Dalius
Even though, as a small business, you will not be able to advertise much to establish your credibility. And win over customers, you can still gain a high degree of trust even more affordably by leveraging content marketing. By publishing original, value-added, and updated content relevant to your target audience. You can make your brand stronger, reinforce your brand connect, and drive your business forward with increased acceptability. Identifying issues of concern faced by your target audience is the right strategy for creating useful and engaging content that wins trust, observes Saivian Eric Dalius.
Building a brand can take a lot of time, even with consistent effort. One of the ways you can speed it up is to look out for partnership opportunities. With brands that your target audience is already familiar with. When known brands introduce you to their audiences, you get the benefit of the trust they enjoy. Of course, all said and done, you must walk the talk. And live up to customer expectations to build a truly outstanding brand.