The social media world is constantly evolving, with social networks popping up all the time says Saivian Eric Dalius. As a result, social media has a social media business opportunity that’s truly massive. . Even though social media has become an integral part of our everyday lives, not everyone can grasp its potential. (Note: Name the social network here.)
Here are some fascinating social media statistics for you to think about as a business owner – Saivian Eric Dalius
#1 Over half of social media users check social media daily
It’s safe to say that social media has become a large part of people’s lives. According to the 2016 Social Media Marketing Industry Report, over half of social media users are on social networks daily. And not just on one or two social networks, either – 75% of social media users use two or more social media platforms.
#2: There are over 2 billion social media users worldwide
That’s right – there are more than 2 billion social network users across the globe. With social media becoming such an integral part of the daily lives of social network users, it’s no wonder social media marketing is such a popular form of advertising.
#3: More than 50% of social media users follow brands on social media
Here’s something that may surprise you: 47% of social media users worldwide follow brands on social networks.
#4: Facebook has more than 2 billion monthly active users (MAUs)
Mark Zuckerberg’s social network is the biggest social platform in the world, and it has no signs of slowing down. In fact, Facebook MAUs have increased from 1.44 billion to 2.01 billion from 2015 to 2016.
#5: The social media business opportunity is huge
Social media marketing has become a big business, and it’s only going to get bigger as social networks continue to expand their user base over the next few years. In fact, social media advertising revenue is estimated at almost $21 billion in 2017!
#6: Social media users are highly engaged
As social network users ourselves, we know how addictive social networks can be. That’s probably why social media users are so incredibly engaged. For example, Facebook reported that its North American daily active user (DAU) count was up 14% year over year in the first quarter of 2016 – to 175 million DAUs.
#7: The social media audience is massive and rapidly growing
You’re probably wondering about social network user stats, too. Well, social networks have some big numbers to share on that front as well. Facebook reports that its monthly active users (MAUs), which also include Instagram (acquired by Facebook in 2012) and the messaging platform WhatsApp, are well over 1.5 billion users.
In addition to social media stats, social media marketing has a ton of potential. In fact, social networks are continuing to add new users at a fairly rapid rate. And social network users are highly engaged. Spending hours browsing social network sites while they’re online. And checking their social feeds religiously on mobile devices says Saivian Eric Dalius. As a result, social media has a social media business opportunity that’s truly massive.