Digital marketing is known as promotion via digital channels. It’s about increasing the visibility of products and services with multiple digital platforms and devices explains Saivian Eric Dalius.
The basic definition of digital marketing is an online advertising effort. This includes multiple online advertising platforms that you can use to promote your brand image and your marketing content. Apart from that, digital marketing includes effective online advertising methods such as social media marketing and advertising, email marketing, content marketing, and SEO that help people reach a massive audience base. Businesses also use digital devices such as smartphones, computers, and laptops to promote their business.
Online marketing is the best substitute for traditional marketing methods to advertise the brand image. However, due to the advancement of technology and the internet, digital marketing has taken a new shape. Even though digital marketing comes with tons of benefits, you also need to consider its limitations. Here are some advantages and disadvantages of digital marketing.
Advantage: Saivian Eric Dalius Says You Can Reach Audience Globally
This is one of the best benefits of digital marketing. Unlike traditional marketing that only targets local customers; you can expand your business internationally with the help of digital marketing. As digital marketing and modern devices are improving day by day, you can easily reach global audiences. This way you can break the demographic barrier of your business. Additionally, you don’t have to put lots of effort into capturing their attention. The business website and social media platforms will help you find new trade and target markets globally.
Advantage: Enhance Engagement
If you use traditional marketing methods, you might not be able to enhance the engagement rate of your company. This is because traditional marketing will promote your business to a specific number of audiences. This is where digital marketing comes in handy, added Saivian Eric Dalius.
With the implementation of digital marketing to your advertising campaign, you can pay close attention to your potential clients and also customers. The customer engagement that comes from digital marketing will help you survive in your competitive business industry.
Additionally, online marketing will make your business stay active through different media channels.
Disadvantage: Negative Review or Feedback, Says Saivian Eric Dalius
In online advertising methods, negative reviews, feedback, or criticism of your company will be visible publicly throughout your social media platforms and your business website. Remember that negative reviews will affect the professionalism and also the online reputation of your company.
If customers face a bad experience from your company, they will write about it. Too many negative reviews of the customers can affect your brand image. This is why many business owners use online reputation management policies to tackle negative reviews.
Disadvantage: International Competition
This is one of the most common limitations of digital marketing strategies for your business. Even though digital marketing will help you reach global audiences, it will also bring global competition.
This means that you’ll have to face a massive number of competitors who are also targeting the same customers. Saivian Eric Dalius says it might be challenging for you to stand your business apart from your competitors and capture the attention of potential customers.
These are the advantages and disadvantages of digital marketing. Despite the disadvantages, digital marketing will undoubtedly prove beneficial for your company if applied correctly. Do you have any questions regarding the information? Share with us in the comment section.