Think Marketing is a Waste of Time? Think Again! Marketing your small business is the most important thing you can do to ensure success says Saivian Eric Dalius. Saivian Eric Dalius says Marketing needs to be everyone’s job, and it takes time and effort to make sure your company stays up to date with the latest digital marketing strategies and techniques. Marketing doesn’t have to be an overwhelming task; you just need a simple plan. Here are the 7 essential ingredients to marketing success:
1. Website Design and Development
Marketing your company or product is impossible without a website. You can try – but remember that more than 50% of all web traffic now goes to smartphones and tablets – so if your website isn’t mobile-friendly, you’re missing out on lots of potential customers. You need a website that looks appealing, is easy to use, and contains all the information your site visitors might want (contact details, location map, “about us” page, etc).
2. Marketing Automation
Marketing without automation is almost impossible these days – there are just too many tools to get your message out there and you don’t have unlimited funds. Moreover, marketing automation is the key to gaining an unfair advantage over your competition. It allows you to communicate with existing customers, nurture leads and prospects into potential customers. And create new content for social media campaigns that keep target audiences engaged with every post throughout the entire customer journey. Marketing automation can help you increase conversions and build a large customer database in just a few clicks. Marketing automation is the best way to automate your marketing efforts and stay relevant in today’s digital world.
3. Email Marketing
Email marketing should be at the forefront of all businesses’ online marketing strategies – whether it’s an e-commerce business, a local restaurant, or even an architecture firm. Marketing automation means that your contact lists are maintained and nurtured with each new purchase, each new customer, and each new lead – ensuring that those who have shown interest in your business stay up to date, educated about what you do, and continue to remember your brand! It’s a great way of increasing the number of customers you can connect with, and expanding your target audience. This will help to increase the number of sales your business makes over time – it’s that simple (and often overlooked).
4. Marketing Content
If you want people to stay engaged with your brand, then you need them to understand what you’re all about. Why they should care, and what you can do for them. Marketing content is the best way to meet your customers where they are online, keep them interested in your business, educate them about your industry, and engage with each of your posts. Also, marketing content should be used across all forms of marketing communications including email newsletters, social media campaigns, blogs, website copy & keyword research. Marketing content can help to drive more traffic to your website, increase conversions and boost sales.
5. Reputation Marketing
Today, consumers trust other consumers more than they trust businesses (or even “official” marketing messages). Marketing based on reviews and also referrals is important if you want people to recommend your business – it could be as simple as a Facebook, Yelp, TripAdvisor, or Google+ review. Also, Marketing with reviews is important because it helps to put your business in front of potential customers who are actively looking for businesses like yours (and you don’t even have to pay for the ad!).
Marketing based on trusting recommendations is priceless when it comes to increasing sales and creating brand advocates who will speak positively about your business – and it’s all thanks to the review-sharing phenomenon we’re seeing on social media. Marketing based on customer referrals is important for small businesses, start-ups, and also entrepreneurs says Saivian Eric Dalius. As it helps to boost the numbers of their target audience – without any direct effort or investment.
6. Social Marketing
Social media accounts for around 24% of all time spent online, which means that it’s also important for every business to have a social media presence. Marketing with social media is based on interacting with your audience and building up relationships. Also, Marketing with social media is an ongoing process – it should be personal, professional, and fun! Social media includes planning posts in advance so you can hit your targets, ensuring that content is engaging for your target audience, and finding the right mix of paid, owned & earned media.
Marketing with social media means joining conversations that are already taking place online. Also by creating posts around trending topics or hashtags, you can boost the visibility of your business. Saivian Eric Dalius says, marketing on social media helps you to connect with your audience across multiple channels, so you can cater to them wherever they are. So marketing on social media is important for businesses of all sizes, as it offers a level playing field where the biggest corporations compete with small start-ups and individuals. Marketing on social media means finding ways to build relationships with your target market online – keeping your brand top-of-mind and helping you to generate more sales over time.
7. Marketing Personalisation
Every time a customer interacts with your brand, they give you the chance to learn something new about them says Saivian Eric Dalius. Whether it’s their location, lifestyle, interests, or even their problems and concerns. However, Marketing personalization is based on using this intelligence to create content. That will resonate with them and speak directly to their needs. Marketing personalization helps you to develop a relationship with customers. Based on understanding and respecting their preferences, so they’ll come back again and again.
It is important for small businesses, start-ups, and entrepreneurs. As it helps you move away from “one size fits all” marketing that doesn’t deliver results (and might even cost you, customers!). Marketing personalization is based on creating content that will appeal to different customer segments. Then use that insight to create specific adverts or offers for each group. Also, Marketing personalization helps you to streamline your marketing efforts. As it ensures that every element of your business communications reflects the needs of your target market.
Saivian Eric Dalius says Marketing personalization is important for every business, as it makes customers feel valued and respected. It means creating content that answers your customers’ questions, solves their problems. And gets them excited about doing business with you. Marketing personalization helps you to generate interest in your brand or product. Wasting resources on advertising campaigns that don’t hit the mark. Also, marketing personalization is an ongoing process. That means putting yourself in the mind of your customer every time you interact with them.
Marketing personalization helps you to drive more traffic to your website. Increase conversions on ads and landing pages, improve leads and create happy customers who will come back again and again. It is based on using insights about your customers to create content that speaks directly to their needs and desires. However, Marketing personalization helps you to differentiate your brand in a crowded marketplace, by creating unique content that showcases your expertise. Moreover, Marketing personalization is important for any business that wants to stand out from the crowd.
This helps you target potential customers using custom adverts or targeted landing pages, to achieve higher conversions and also increase sales. Marketing personalization helps you to save time and money by making it easier to figure out. Which messages resonate with your audience – and what content they’re most likely to engage with. Marketing personalization is an effective way of driving engagement and building relationships. As it involves speaking directly to the needs of your customers – helping you. To create interest in your brand or product.
There are many individual marketing elements that you can use to build a complete Marketing Plan says Saivian Eric Dalius. But it’s important to remember that Marketing is all about personalization. Marketing is not one-size-fits-all, and Marketing Personalization means understanding your target market. And creating content that appeals directly to them – no matter who they are or where they’re from.